I Already Have a Facebook Page. Isn’t That Enough?
Why a Facebook page alone isn’t enough to grow your business—and what else you need
If you’re a small or medium-sized business, you might think:
“I’ve got a Facebook page. Why do I need a website or anything else?”
It’s a fair question. Facebook is free, it lets you post updates, interact with customers, and even run ads. But relying only on Facebook can limit your growth and control—and here’s why.
Facebook Is Just One Piece of the Puzzle
Facebook is a great tool for engagement and community building, but it’s not a substitute for your own website or full digital presence. Here are the key reasons:
1. You Don’t Own Your Facebook Page
Facebook controls the rules, the design, and even whether your followers see your posts. Algorithms change, pages get shadowbanned, or sometimes Facebook changes policies that affect your visibility—without notice.
With your own website, you control your brand and content 100%.
2. A Website Builds Trust and Credibility
A professional website looks more official and trustworthy. It shows you’re serious about your business. Many customers expect to find a website—even if they first discover you on social media.
3. Better SEO and Discovery
Your Facebook page can appear in search results, but it won’t rank as well or appear as consistently as a website optimized for search engines. SEO helps new customers find you organically, even if they don’t use Facebook.
4. More Flexibility & Functionality
On a website, you can:
Showcase your full range of products or services
Publish blog posts, videos, or detailed FAQs
Collect leads with forms or newsletter sign-ups
Integrate booking or e-commerce tools
Facebook pages are limited in design and functionality.
5. Diversify Your Online Presence
Putting all your eggs in one basket (Facebook) is risky. Platforms can change or lose popularity. A website acts as your stable online home, while social media helps you reach and engage audiences.
What Should You Do Next?
Keep using Facebook to connect and advertise
Build or improve your website as a foundation
Invest in SEO and digital marketing to reach new customers
Need Help Balancing Your Online Presence?
At Kanduit, we help German SMEs build strong, multi-channel digital strategies—including websites, social media, and ads—to grow their business sustainably.
